I recently received marketing collateral from a very large IT vendor extolling the virtues of an upcoming conference that they were inviting me to (as an end user in part). Sustainability was naturally on the agenda, however the message has not gotten through to their marketing and graphics department. The invite was suitably over-engineered to say the least.

As a result it used twice as much cardboard as was required with no note on the recycled nature of the paper. It highlights that these things need to be full commitments for a service provider, not just a self fulfilling PR tool. I do not doubt the commitment of this firm to Green IT and sustainability, but the message needs to be organisationally spread.